Fonts in Use: Free Your Brand

A few months back For Print Only covered a nice mailer project by MCM Communications, which features Wisdom Script, Deming, Duke, Aldine Expanded and Pompadour Numerals on a screen-printed box.

The “Free Your Brand” box is a self-promo mailer from the agency to key prospective clients as a creative new business outreach strategy. Designed to match MCM’s brand standards and personality, the enclosed print piece tells a fast, yet funny story about the challenges and opportunities our clients face every day. The mailing box itself is designed as a teaser of what’s inside — inspiring higher open rates.

Riley Cran http://www.rileycran.com

Riley Cran is the Operator and Manager of the Lost Type Co-Op